for d2c brands & startups
Stop Bleeding Ad Spend.
Scale Profitabily.
I turn your ad budget from a sunk cost into your highest-yielding asset. No vanity metrics. Just data-driven performance marketing and profitable revenue.
*For businesses spending $5k+/mo on ads.
$5M+
Revenue Generated
3.2x
Avg ROAS Lift
40%
AVG CPA REDUCTION
$2M+
Ad Spend Managed
Core Expertise
Growth engineering built for the bottom line.
Paid Social (Meta & TikTok)
Creative-led social scaling that captures demand.
✓Rapid creative testing protocols
✓Saturated audience expansion
✓Scaling winning ads without breaking CPA
Search & Intent (Google Ads)
Dominate bottom-of-funnel conversions.
✓ High-intent search capture
✓ Performance Max (PMax) optimization
✓ Wasted-spend elimination
Funnel Optimization
Fix the leaks before you pour in traffic.
✓ User journey mapping
✓ Drop-off point analysis
✓ Higher Average Order Value (AOV)
Conversion Rate Optimization
Dominate bottom-of-funnel conversions.
✓ Landing page restructuring
✓ A/B split testing
✓ Frictionless checkout flows
I don't sell effort.
I deliver ROI.
d2c skincare brand
The Problem
Bleeding margins on Meta Ads with a CPA that made scaling impossible. Highly saturated audience segments and creative fatigue.
The Strategy
Completely restructured the ad account, implemented strict creative fatigue tracking, and consolidated broad audiences to feed the pixel better data.
-42%
CPA IN 45 DAYS
3.8X
BLENDED ROAS
$120k
New monthly recurring revenue
B2B SaaS Startup
The Problem
High Customer Acquisition Cost (CAC) and a sales pipeline full of unqualified, low-intent leads wasting the team’s time.
The Strategy
Shifted budget away from broad social to high-intent Google Search, combined with a hyper-specific lead-magnet funnel redesign.
-55%
DROP IN CAS
200%
INCREASE IN MQLS
Zero
Increase in total ad spend
How we turn ad spend into profit.
The Audit
Deep-dive forensics into your ad accounts. I find the leaks, the wasted spend, and the hidden scaling opportunities.
The Strategy
No cookie-cutter templates. You get a custom, math-backed roadmap focusing strictly on your unit economics.
Execution
Technical tracking setup, rapid creative testing, and campaign deployment. We launch fast and gather data faster.
Scale
Once we hit your KPI benchmarks, we aggressively push budgets to scale your revenue without sacrificing margins.
Hi, I’m Shaheemudheen K S.
I don’t care about likes, impressions, or how “pretty” a campaign looks. I care about your bottom line. As a performance marketer, my philosophy is simple: Every dollar you spend should bring back multiple.
I treat your ad budget like my own. I specialize in aggressive scaling for D2C brands and startups by replacing guesswork with rigorous testing, data-driven decisions, and relentless optimization.
“Shaheem completely turned our Meta ads around. We went from literally breaking even to a consistent 4x ROAS in just two months. He understands the math behind scaling.”
Founder
D2C APPAREL BRAND
“Finally, a marketer who speaks in revenue, not just clicks. He restructured our Google Ads, and our qualified lead volume tripled while our CPA dropped. Highly recommend.”
CEO
TECH STARTUP
Claim Your Free Audit
Let me look under the hood. I'll record a personalized teardown showing you exactly where you're losing money and how to fix it.
Ready to stop funding Mark Zuckerberg's yacht and start scaling?
Book a strategy call today. Let’s look at your numbers and build a roadmap to profitability.
Shaheem.
Perfomance Marketer
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